McDonald’s
Restaurant of the Future
PROJECT DETAILS
Client — McDonald’s
Agency — B-REEL, Atmosphaeres
Category — 360° VR Production
Date — 10 September 2015
McDonalds Germany is revolutionizing its business with the “Restaurant of the Future”-Project. B-Reel was asked to bring the concept to life for over 600 visitors at the same time at their annual franchiser meeting on October 9th in 2015. To give franchisees the feeling of freely exploring their future restaurant we wrote a non-linear storyline, enabling them to walk around like actual guests.
For B-Reel Berlin I directed and produced a great interactive 360° Project. On the right you can see the Casestudie. McDonalds Germany is revolutionizing its business with the restaurant of the Future project. B-Reel was asked to bring the concept to life for over 600 visitors at the same time at their annual franchise Nehmer-Meeting on 9 October 2015. To give franchisees the feeling of freely exploring their future restaurant, we wrote a non – linear storyline enabling them to walk around like actual guests. B-Reel created the VR experience from scratch and designed and developed everything from the virtual reality app, to the design of the Google Cardboard headset.
The 360° Video:
Gallery
